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Valuable Opportunities Exist In Motorsports Marketing With The CARQUEST Pro Stock TourMission:To create productive relationships between sponsors, fans, competitors, series and host facilities. We offer a wide variety of opportunities to market your products/services to the most brand loyal consumer in the world. While there is no set formula for developing marketing programs we have developed a menu of items that can be used to determine what is most appropriate for your needs. We also welcome the opportunity to develop custom-design a unique marketing program to fit your specific needs and goals. Either way, we are here to create a program to work hard for you. Market Coverage We visit five different venues in the three Maritime Provinces with extensive coverage in all of the major markets. In addition to paid advertising for events, our professional Public Relations program works hard to ensure pre and post event coverage. Quick Facts · Auto racing is the fastest growing sport in North America. · Auto racing spectators are the most brand loyal consumers in sports marketing. A survey completed in 2002 event showed that 58% of the CARQUEST Pro Stock Tour audience "ABSOLUTELY" support our sponsors. · Demographics show Maritime race fans are 60% male, 40% female; 54% are 35 to 54 years old; and 61% earn $35k or more per year. Marketing MenuSeries Sponsorship, Primary/ SOLDTitle sponsorship for series includes extensive rights and benefits, i.e. naming, signage, residual advertising and program advertising. Series Sponsorship, Preferred Product Status Official Product Status sponsorships are available for several products/services. Includes brand exclusivity, brand identity, program advertising and more. Pricing…$4,000/year Series Sponsorship, Competitor Contingency Contingency sponsorships are bonus programs for the competitors. Specific criteria determine eligibility and payouts. Contingency sponsorships are available either by the event or for the entire season. Pricing…$100.00/event to $20,000/year Race Title Sponsorship/ LIMITED AVAILABILITY REMAINING Race title sponsorships include extensive marketing benefits, i.e. naming, temporary signage, residual advertising and program advertising. Pricing…$5,000 to $10,000/event Pre-Race Sponsorship Official sponsor of pre-race festivities which can include entertainment, autograph sessions, parade laps, junior fan club gatherings and/or awards. Pricing $4,000/year Driver Introduction Ceremony Sponsorship Official Sponsor of Driver Introduction Ceremony, held directly preceding the feature race at each event. Includes naming, signage and program advertising. Pricing…$6,000/year Program Advertising/ DISPLAY COPY DEADLINE APRIL 14 Display advertising space in the annual, magazine-style souvenir program, which features driver bios, venue information and more. Full colour process or black and white. Pricing…$300 to $3,000/year Program Insert Sponsorship/ SOLD Presenting sponsor of event program insert that features current point standings and the previous event race report, story and photos. Logo appears on front page as presenting sponsor and a changeable ¼-page display ad space is included on the back cover. Also includes presenting sponsor status on MaritimeProStockTour.com web site point page. Pricing…$3,000/year Web Site Advertising Tile ad or logo with interactive hyperlink on MaritimeProStockTour.com. Pricing…$300 Promotional Opportunities A variety of custom opportunities including but not limited to program inserts, sampling, coupon distribution, product displays, interactive activities, inflatables, etc. Custom Opportunities Any number of sponsorship, advertising or promotional opportunities can be designed to fit your specific needs. We encourage you to use this menu of items as a starting point. Our goal is provide marketing support that satisfies YOUR needs. For More InfoEmail: Marketing@MaritimeProStockTour.com ORPhone: 902.481.2514 |
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